The Marketing Sleuth - Latest Comments

Re: About Making Money

Rezbi — Tue, 08 Feb 2011 03:54:17 -0000

I agree he was exceptional in what he did. I have a lot of his work.

And if there's one thing I've noticed, it's the fact that no matter how long ago he wrote them, they're all still valid today.

Re: About Making Money

Drayton — Mon, 07 Feb 2011 21:03:13 -0000

Bruce Barton was one of the most extraordinary men who ever wrote copy. What a terrific piece.

Re: How Often Do You Try To Sell To Your List?

Projectfreeagent — Sun, 11 Jul 2010 03:17:12 -0000

hey man I love your blog. I have subscribed to your newsletters and can honestly say that I look forward to your emails. Very interesting. Thanks for keeping up the quality

Re: Mastercard Proves Direct Mail Is Not Dead

Drayton — Sun, 04 Jul 2010 17:12:04 -0000

How wonderful! Mastercard have discovered what everyone else has known for decades

Re: Find Out What People Want And Give It To Them – And You’ll Get Rich

Rezbi — Sun, 02 May 2010 15:29:55 -0000

Exactly.

Thanks, Jana. That’s a good way of putting it.

Re: Find Out What People Want And Give It To Them – And You’ll Get Rich

Jana — Sun, 02 May 2010 15:28:27 -0000

Hi, Rezbi. Nice article, I agree absolutely. Nobody has time enough, to reinvent the wheel...
Jana

Re: How To Lose A Customer… Fast

Rezbi — Fri, 09 Apr 2010 09:15:33 -0000

Jon,

You're right, it should have been handled better from the start, but I took the car back this morning and it was all resolved. I'll be writing up the full story very shortly.

The gist of it is, to their credit, they did turn it around positively.

You may even be pleasantly surprised at what they did to resolve the situation.

Re: How To Lose A Customer… Fast

Jonwatching — Fri, 09 Apr 2010 07:52:57 -0000

If the Manager doesn't take care of you in a satisfactory manner, then find out who his manager is and just move up the ladder until you get results. They are all corporate owned, no franchising, so they all report to someone! That's not the way they're suppose to operate. You should be in and out in 5 minutes--and this sounds like you were there 20. I'll be interested to see what happens.

Re: Interview With Drayton Bird – Direct Marketing Legend

Susher — Tue, 06 Apr 2010 05:38:42 -0000

Many thanks to Drayton Bird for such practical advice.

As a sales copywriter, I used to constantly battle with clients when trying to persaude them that long copy almost always outperforms short. The results proved the case, but it was often a laborious task to win the client over.

Now I sell my own stuff - much more fun in every way.

Re: Interview With Drayton Bird – Direct Marketing Legend

Rafal — Sat, 27 Mar 2010 15:18:25 -0000

Thanks God for Drayton Bird :)
I find him very inspiring. Besides he always shares good stuff, no BS.

Re: Interview With Drayton Bird – Direct Marketing Legend

Rezbi — Tue, 23 Mar 2010 18:39:13 -0000

Hey Warren, in that case, keep a look out because we're planning an audio interview. Not sure when, yet, but it's in the plans.

Re: Interview With Drayton Bird – Direct Marketing Legend

Warren Cottis — Tue, 23 Mar 2010 18:03:52 -0000

Drayton is infectious... I cannot get enough of his advice

cheers
Warren

Re: Interview With Drayton Bird – Direct Marketing Legend

Rezbi — Tue, 23 Mar 2010 11:53:24 -0000

Thanks for the compliment, Timo, it's always appreciated.

And I will try to get some more videos up. Tracking them down can be a bit of a job sometimes. I think I need a bigger magnifying glass.

Re: Interview With Drayton Bird – Direct Marketing Legend

Timo Jäppinen — Tue, 23 Mar 2010 11:29:44 -0000

Excellent job with the interview, thank you!

It's not a coincide that David Ogilvy said "Drayton Bird knows more about direct marketing than anyone in the world."

By the way, I love your blog. Please, give us more videos!

Best,

Timo

http://www.timojappinen.com/

Re: Confessions of A Self Made Direct Marketing Multi-Millionaire. The Jim Straw Interview – Part 2

AngelB. — Sun, 21 Mar 2010 11:26:42 -0000

Being open for new knowledge can be very useful in managing your business for a successful business need to have a pretty effective business plan

Angel,
Buy Marketing Lists

Re: Mobile Marketing – The Future Of Making Money

Rezbi — Fri, 05 Mar 2010 09:45:12 -0000

You're absolutely right. I never was good at math.

It's actually 200 - 300%.

You should stick a link to your site. My site is do-follow, so you'd get a link-back.

Re: Mobile Marketing – The Future Of Making Money

Name — Fri, 05 Mar 2010 09:37:29 -0000

"by two to three times as much? (That’s 200 – 300% higher)."

two times = 100% higher
three times = 200% higher

Re: Try Exclusivity: Make It A Privilege To Buy

Rezbi — Mon, 01 Mar 2010 16:29:43 -0000

"(Is this a good point to suggest that you shouldn't come to my blog unless you're ready to hear the truth about business coaching, marketing, sales and leadership? *smiles*)"

Funny you should say that: I actually had something along those lines as the subhead. maybe I should put it back up there.

Re: Try Exclusivity: Make It A Privilege To Buy

Julie T. — Mon, 01 Mar 2010 16:12:24 -0000

Excellent points here.

I will say that, upon occasion, I've seen the exclusivity factor backfire, but only because it was handled incorrectly (or ineptly).

(Is this a good point to suggest that you shouldn't come to my blog unless you're ready to hear the truth about business coaching, marketing, sales and leadership? *smiles*)

Julie T.
www.jadcc.com
www.jadcc.com/blog

Re: Unreleased PAID Report … Yours Free (Next 48 Hours Only)

Rezbi — Mon, 01 Mar 2010 04:17:09 -0000

No probs. I say it like I see it.

Re: Unreleased PAID Report … Yours Free (Next 48 Hours Only)

Darren Scott Monroe — Fri, 26 Feb 2010 00:29:42 -0000

Thanks Rezbi :)

Re: Unreleased PAID Report … Yours Free (Next 48 Hours Only)

Rezbi — Thu, 25 Feb 2010 22:16:21 -0000

Thanks, Darren, I appreciate it.

BTW, I like your blog.

Re: Unreleased PAID Report … Yours Free (Next 48 Hours Only)

Darren Scott Monroe — Thu, 25 Feb 2010 22:02:09 -0000

Thank you good post in Third tribes :) Will blow you up on twitter tonight :)

Re: Commitment to Excellence (1991)

Rezbi — Thu, 25 Feb 2010 05:30:20 -0000

While it's true I am biased, I can only recommend something I truly value. And having been on the course, I know the value of what you're offering.

I do honestly believe anyone who gets involved in this will improve their marketing skills manifold.

You seem to have worked for or with almost all the giants of marketing. Or at least had some interaction with them. That in itself should be enough for anyone to realise the skills and knowledge you've amassed over the last 50+ years.

Re: Commitment to Excellence (1991)

draytonbird — Thu, 25 Feb 2010 01:21:27 -0000

That's very kind of you ... but you are a bit biased as you spent a week at my residential course last year!! I actually worked for Leo Burnett 40 odd years ago and met one of the guys who wrote that campaign. Later on I wrote a film about it - which I never saw - but that's another story!